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Saboo Fine Jewels is one of the finest jewelry and gemstone houses, with head office in Hong Kong, and sales operations in Asia, Middle-East, Europe and USA. Their brand identity consists of a logo with clean san-serif type accompanied by the brand’s icon of a stylised peacock feather. A symbol of beauty, purity, and elegance. We developed the brand identity, brand palette and visual language of Saboo Fine Jewels - romanticising on women’s sensibility and quintessential style