OneSeed
Rebranding is always tougher than branding, as you need to set in a few things that the brand has been communicating and device something that is new and yet not takes away from the charm the older feel has created, over a period of 5 decades. We started with our initial derivation of forms from the whole idea of the group, which says the Jungle is living inside one seed and one seed is the entire jungle. We expanded that thought as we kept defining each part of their communication and establish an overall brand vocabulary, starting from the logo to outdoor communication, to show the adaptative nature of the branding and how it carries the brand language into its individual sectors or sub-brands.